The Marketing Consultant: Insights from World Experts

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Handbook of Management Consulting: The Contemporary Consultant
Subtitle of host publication	Insights from World Experts
Editors	Larry Greiner, Flemming Poulfelt
Publisher	South-Western College Publishing
Pages	97-114
State	Published - 2004

Cite this

@inbook{63daeee3189b4beaab09bb27d2b42787,

title = "The Marketing Consultant: Insights from World Experts",

author = "Philip Kotler and Robert Spekman",

year = "2004",

language = "English",

pages = "97--114",

editor = "Larry Greiner and Flemming Poulfelt",

booktitle = "Handbook of Management Consulting: The Contemporary Consultant",

publisher = "South-Western College Publishing",

}