The Marketing of Leadership: A Leader to Leader Guide

Research output: Chapter in Book/Report/Conference proceedingChapter

14 Scopus citations
Original languageEnglish
Title of host publicationOn High-Performance Organizations
Subtitle of host publicationA Leader to Leader Guide
PublisherJossey-Bass
Pages22-27
StatePublished - 1999

Cite this

Kotler, P. (1999). The Marketing of Leadership: A Leader to Leader Guide. In On High-Performance Organizations: A Leader to Leader Guide (pp. 22-27). Jossey-Bass.