The Marketing of Nations: A Strategic Approach to Building National Wealth

Philip Kotler, Somkid Jatusripitak, Suvit Maesincee

Research output: Book/ReportBook

Original languageEnglish
PublisherFree Press
ISBN (Print)9780684834887
StatePublished - 1997

Cite this

Kotler, P., Jatusripitak, S., & Maesincee, S. (1997). The Marketing of Nations: A Strategic Approach to Building National Wealth. Free Press.