The marketing of parochial schooling modeled as an exchange process

Bruce Wrenn, Philip Kotler

Research output: Contribution to journalArticlepeer-review

3 Scopus citations


An old adage has it that “necessity is the mother of invention.” This aphorism may in part account for the increased interest of church school educators in the discipline of marketing as an aid in stimulating demand for their product. Drawing from social exchange theory, the framework below explores the link between sociology, marketing, and education in explaining why people choose education in parochial schools.

Original languageEnglish (US)
Pages (from-to)119-134
Number of pages16
JournalJournal of Research on Christian Education
Issue number1
StatePublished - 1993

ASJC Scopus subject areas

  • Education
  • Religious studies


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