TY - JOUR
T1 - The marketing of parochial schooling modeled as an exchange process
AU - Wrenn, Bruce
AU - Kotler, Philip
PY - 1993
Y1 - 1993
N2 - An old adage has it that “necessity is the mother of invention.” This aphorism may in part account for the increased interest of church school educators in the discipline of marketing as an aid in stimulating demand for their product. Drawing from social exchange theory, the framework below explores the link between sociology, marketing, and education in explaining why people choose education in parochial schools.
AB - An old adage has it that “necessity is the mother of invention.” This aphorism may in part account for the increased interest of church school educators in the discipline of marketing as an aid in stimulating demand for their product. Drawing from social exchange theory, the framework below explores the link between sociology, marketing, and education in explaining why people choose education in parochial schools.
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U2 - 10.1080/10656219309484774
DO - 10.1080/10656219309484774
M3 - Article
AN - SCOPUS:84953953029
SN - 1065-6219
VL - 2
SP - 119
EP - 134
JO - Journal of Research on Christian Education
JF - Journal of Research on Christian Education
IS - 1
ER -