THE MEASUREMENT OF VERBAL PREDISPOSITIONS: SCALE DEVELOPMENT AND APPLICATION

C. DAVID MORTENSEN*, Paul Howard Arntson, MYRON LUSTIG

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

82 Scopus citations

Abstract

A self‐report instrument (PVB), designed to measure Predispositions toward Verbal Behavior, was found to have acceptable internal reliability, content validity, moderate construct validity, and strong criterion‐related validity. Subjects were found to have a generalized cognitive orientation toward their speech patterning that correlated positively with number of words and duration of talk in both highly‐structured interviews and unstructured discussion situations.

Original languageEnglish (US)
Pages (from-to)146-158
Number of pages13
JournalHuman Communication Research
Volume3
Issue number2
DOIs
StatePublished - Jan 1 1977

ASJC Scopus subject areas

  • Communication
  • Developmental and Educational Psychology
  • Anthropology
  • Linguistics and Language

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