TY - JOUR
T1 - The median split
T2 - Robust, refined, and revived
AU - Iacobucci, Dawn
AU - Posavac, Steven S.
AU - Kardes, Frank R.
AU - Schneider, Matthew J.
AU - Popovich, Deidre L.
N1 - Publisher Copyright:
© 2015 Society for Consumer Psychology.
PY - 2015/10/1
Y1 - 2015/10/1
N2 - In this rebuttal, we discuss the comments of Rucker, McShane, and Preacher (2015) and McClelland, Lynch, Irwin, Spiller, and Fitzsimons (2015). Both commentaries raise interesting points, and although both teams clearly put a lot of work into their papers, the bottom line is this: our research sets the record straight that median splits are perfectly acceptable to use when independent variables are uncorrelated. The commentaries do a good job of furthering the discussion to help readers better develop their own preferences, which was the purpose of our paper. In the final analysis, neither of the commentaries pose any threat to our findings of the statistical robustness and valid use of median splits, and accordingly we can reassure researchers (and reviewers and journal editors) that they can be confident that when independent variables are uncorrelated, it is totally acceptable to conduct median split analyses.
AB - In this rebuttal, we discuss the comments of Rucker, McShane, and Preacher (2015) and McClelland, Lynch, Irwin, Spiller, and Fitzsimons (2015). Both commentaries raise interesting points, and although both teams clearly put a lot of work into their papers, the bottom line is this: our research sets the record straight that median splits are perfectly acceptable to use when independent variables are uncorrelated. The commentaries do a good job of furthering the discussion to help readers better develop their own preferences, which was the purpose of our paper. In the final analysis, neither of the commentaries pose any threat to our findings of the statistical robustness and valid use of median splits, and accordingly we can reassure researchers (and reviewers and journal editors) that they can be confident that when independent variables are uncorrelated, it is totally acceptable to conduct median split analyses.
KW - Categorization
KW - Dichotomization
KW - Median split
KW - Median-split
UR - http://www.scopus.com/inward/record.url?scp=84942195236&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84942195236&partnerID=8YFLogxK
U2 - 10.1016/j.jcps.2015.06.014
DO - 10.1016/j.jcps.2015.06.014
M3 - Article
AN - SCOPUS:84942195236
SN - 1057-7408
VL - 25
SP - 690
EP - 704
JO - Journal of Consumer Psychology
JF - Journal of Consumer Psychology
IS - 4
ER -