The moderating role of attitude strength in selective exposure to information

Laura A. Brannon*, Michael J. Tagler, Alice H Eagly

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

128 Scopus citations


Individuals prefer to receive information that is consistent with their attitudes. Three experiments examined whether attitude strength moderates this selective exposure effect. Experiments 1A and 1B found that participants preferred attitudinally consistent information but that this effect was more pronounced to the extent that the attitude was strongly held. Experiment 2 replicated these findings and ruled out an alternative interpretation that a general tendency to hold strong attitudes rather than issue-specific attitude strength moderates selective exposure. Discussion concerns the implications of these findings and the possibility that other variables moderate the selective exposure effect.

Original languageEnglish (US)
Pages (from-to)611-617
Number of pages7
JournalJournal of Experimental Social Psychology
Issue number4
StatePublished - Jul 1 2007


  • Attitude strength
  • Confirmation bias
  • Information seeking
  • Selective exposure

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science


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