| Original language | English (US) |
|---|---|
| Number of pages | 1 |
| Journal | Marketing Management |
| Volume | 11 |
| Issue number | 4 |
| State | Published - Jul 1 2002 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
The New Brand Value
Don E. Schultz
Research output: Contribution to journal › Article › peer-review
2
Scopus
citations