The New Brand Wagon

Don Edward Schultz^*

^*Corresponding author for this work

Research output: Contribution to journal › Review article › peer-review

2 Scopus citations

ASJC Scopus subject areas

@article{54315a60f5c341919178e0010183d155,

title = "The New Brand Wagon",

author = "Schultz, {Don Edward}",

year = "2003",

month = jan,

day = "1",

language = "English (US)",

volume = "12",

pages = "8--9",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "1",

}

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AU - Schultz, Don Edward

PY - 2003/1/1

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M3 - Review article

AN - SCOPUS:1542710431

SN - 1061-3846

VL - 12

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JO - Marketing Management

JF - Marketing Management

IS - 1

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