The New Branding Lingo

Don Edward Schultz^*

^*Corresponding author for this work

Research output: Contribution to journal › Review article › peer-review

1 Scopus citations

ASJC Scopus subject areas

@article{bab9ecbb9e1441cd9a8411287025bc48,

title = "The New Branding Lingo",

author = "Schultz, {Don Edward}",

year = "2003",

month = nov,

day = "1",

language = "English (US)",

volume = "12",

pages = "8--9",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "6",

}

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