The New CMO: Leading Change From The Outside In And Inside Out

Gregory Sloan Carpenter

Marketing

Research output: Contribution to journal › Article

Original language	English (US)
Journal	Forbes
State	Published - Apr 20 2015

Access to Document

http://www.forbes.com/sites/onmarketing/2015/04/20/the-new-cmo-leading-change-from-the-outside-in-and-inside-out/#202090875512

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