The New Competition: What Theory Z Didn't Tell You About Marketing

Philip Kotler, Liam Fahey, Somkid Jatusripitak

Research output: Book/ReportBook

Original languageEnglish
PublisherPrentice Hall
ISBN (Print)9780136120780
StatePublished - 1985

Cite this

Kotler, P., Fahey, L., & Jatusripitak, S. (1985). The New Competition: What Theory Z Didn't Tell You About Marketing. Prentice Hall.