Original language | English (US) |
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Pages (from-to) | 35-50 |
Number of pages | 16 |
Journal | Measuring Word of Mouth |
Volume | 4 |
State | Published - 2008 |
The New Dimension of Word-of-Mouth: Comparing Use in American and China
Martin Paul Block, Don Edward Schultz
Research output: Contribution to journal › Article