The New Influence of Social Media

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationKellogg on Marketing
PublisherJohn Wiley & Sons
Pages307-318
StatePublished - 2010

Cite this

Krishnamurthi, L. (2010). The New Influence of Social Media. In Kellogg on Marketing (pp. 307-318). John Wiley & Sons.