The new 'P's of marketing

Don Edward Schultz^*

^*Corresponding author for this work

Research output: Contribution to journal › Comment/debate › peer-review

1 Scopus citations

ASJC Scopus subject areas

@article{508da3968ae948dfa4bd1a3aa27c78bf,

title = "The new 'P's of marketing",

author = "Schultz, {Don Edward}",

year = "2015",

month = jan,

day = "1",

language = "English (US)",

volume = "27",

pages = "12--13",

journal = "Marketing Research",

issn = "1040-8460",

publisher = "American Marketing Association",

number = "3",

}

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JF - Marketing Research

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