The new 'P's of marketing

Don Edward Schultz*

*Corresponding author for this work

Research output: Contribution to journalComment/debatepeer-review

Original languageEnglish (US)
Pages (from-to)12-13
Number of pages2
JournalMarketing Research
Volume27
Issue number3
StatePublished - Jan 1 2015

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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