TY - JOUR
T1 - The persuasive effects of message sidedness variations: A cautionary note concerning Allen's (1991) meta-analysis
AU - O'Keefe, D. J.
PY - 1993
Y1 - 1993
N2 - There are several reasons to be cautious about accepting the claims contained in Allen's (1991) meta‐analysis of the research literature concerning the relative persuasive effectiveness of one‐sided and two‐sided messages. The classification of the message types involved in a number of studies is questionable, and the literature search underlying the review appears to be incomplete. These problems indicate that it would be imprudent to accept the review's conclusions at face value, but, more important, they also underscore the importance of evolving standards for the assessment of meta‐analytic research.
AB - There are several reasons to be cautious about accepting the claims contained in Allen's (1991) meta‐analysis of the research literature concerning the relative persuasive effectiveness of one‐sided and two‐sided messages. The classification of the message types involved in a number of studies is questionable, and the literature search underlying the review appears to be incomplete. These problems indicate that it would be imprudent to accept the review's conclusions at face value, but, more important, they also underscore the importance of evolving standards for the assessment of meta‐analytic research.
U2 - 10.1080/10570319309374432
DO - 10.1080/10570319309374432
M3 - Article
VL - 57
SP - 87
EP - 97
JO - Western Journal of Communication
JF - Western Journal of Communication
ER -