The persuasive effects of statistical evidence in the presence of exemplars

Franklin J. Boster*, Kenzie A Cameron, Shelly Campo, Wen Ying Liu, Janet K. Lillie, Esther M. Baker, Kimo Ah Yun

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

16 Scopus citations

Abstract

This paper explores the impact of statistical evidence by varying it while pairing it with a constant set of exemplars. The resulting design includes a condition in which the statistical information and the exemplars advocate the same position (consistent condition), one in which statistical information and the exemplars advocate different positions (inconsistent condition), and a third condition in which only exemplars are presented (control condition). The data indicate that statistical evidence has a substantial effect on judgments, and that the impact of statistical evidence on attitudes is indirect. Specifically, it is mediated by judgments.

Original languageEnglish (US)
Pages (from-to)296-306
Number of pages11
JournalCommunication Studies
Volume51
Issue number3
DOIs
StatePublished - Jan 1 2000

ASJC Scopus subject areas

  • Communication

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