The persuasive power of regulatory fit

Angela Y. Lee*, E. Tory Higgins

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

45 Scopus citations
Original languageEnglish (US)
Title of host publicationSocial Psychology of Consumer Behavior
PublisherPsychology Press
Pages319-333
Number of pages15
ISBN (Print)9781441605283
DOIs
StatePublished - Dec 16 2008

ASJC Scopus subject areas

  • Psychology(all)

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