The persuasive power of regulatory fit

Angela Y. Lee*, E. Tory Higgins

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

58 Scopus citations
Original languageEnglish (US)
Title of host publicationSocial Psychology of Consumer Behavior
PublisherPsychology Press
Number of pages15
ISBN (Print)9781441605283
StatePublished - Dec 16 2008

ASJC Scopus subject areas

  • Psychology(all)

Cite this