The persuasive power of regulatory fit

Angela Y. Lee^*, E. Tory Higgins

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

71 Scopus citations

Original language	English (US)
Title of host publication	Social Psychology of Consumer Behavior
Publisher	Psychology Press
Pages	319-333
Number of pages	15
ISBN (Print)	9781441605283
DOIs	https://doi.org/10.4324/9781441605283
State	Published - Dec 16 2008

ASJC Scopus subject areas

@inbook{7c7d832a0ce94da495c8c9ad5847a237,

title = "The persuasive power of regulatory fit",

author = "Lee, {Angela Y.} and {Tory Higgins}, E.",

year = "2008",

month = dec,

day = "16",

doi = "10.4324/9781441605283",

language = "English (US)",

isbn = "9781441605283",

pages = "319--333",

booktitle = "Social Psychology of Consumer Behavior",

publisher = "Psychology Press",

}

TY - CHAP

T1 - The persuasive power of regulatory fit

AU - Lee, Angela Y.

AU - Tory Higgins, E.

PY - 2008/12/16

Y1 - 2008/12/16

UR - http://www.scopus.com/inward/record.url?scp=84904776175&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84904776175&partnerID=8YFLogxK

U2 - 10.4324/9781441605283

DO - 10.4324/9781441605283

M3 - Chapter

AN - SCOPUS:84904776175

SN - 9781441605283

SP - 319

EP - 333

BT - Social Psychology of Consumer Behavior

PB - Psychology Press

ER -