The Potential Contributions of Marketing Thinking to Economic Development

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing and Development: Toward Broader Dimensions
PublisherJAI Press
Pages1-10
StatePublished - 1988

Cite this

Kotler, P. (1988). The Potential Contributions of Marketing Thinking to Economic Development. In Marketing and Development: Toward Broader Dimensions (pp. 1-10). JAI Press.