The power of customers' mindset

Kelly Goldsmith*, Jing Xu, Ravi Dhar

*Corresponding author for this work

Research output: Contribution to journalShort surveypeer-review

2 Scopus citations
Original languageEnglish (US)
Pages (from-to)19-20
Number of pages2
JournalMIT Sloan Management Review
Volume52
Issue number1
StatePublished - Sep 1 2010

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

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