The power of customers' mindset

Kelly Goldsmith*, Jing Xu, Ravi Dhar

*Corresponding author for this work

Research output: Contribution to journalShort survey

2 Scopus citations
Original languageEnglish (US)
Pages (from-to)19-20
Number of pages2
JournalMIT Sloan Management Review
Issue number1
StatePublished - Sep 1 2010

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

Cite this

Goldsmith, K., Xu, J., & Dhar, R. (2010). The power of customers' mindset. MIT Sloan Management Review, 52(1), 19-20.