The power of customers' mindset

Kelly Goldsmith*, Jing Xu, Ravi Dhar

*Corresponding author for this work

Research output: Contribution to journalShort survey

1 Citation (Scopus)
Original languageEnglish (US)
Pages (from-to)19-20
Number of pages2
JournalMIT Sloan Management Review
Volume52
Issue number1
StatePublished - Sep 1 2010

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

Cite this

Goldsmith, K., Xu, J., & Dhar, R. (2010). The power of customers' mindset. MIT Sloan Management Review, 52(1), 19-20.
Goldsmith, Kelly ; Xu, Jing ; Dhar, Ravi. / The power of customers' mindset. In: MIT Sloan Management Review. 2010 ; Vol. 52, No. 1. pp. 19-20.
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}

Goldsmith, K, Xu, J & Dhar, R 2010, 'The power of customers' mindset', MIT Sloan Management Review, vol. 52, no. 1, pp. 19-20.

The power of customers' mindset. / Goldsmith, Kelly; Xu, Jing; Dhar, Ravi.

In: MIT Sloan Management Review, Vol. 52, No. 1, 01.09.2010, p. 19-20.

Research output: Contribution to journalShort survey

TY - JOUR

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AU - Goldsmith, Kelly

AU - Xu, Jing

AU - Dhar, Ravi

PY - 2010/9/1

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M3 - Short survey

AN - SCOPUS:79952423694

VL - 52

SP - 19

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JO - Societes

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Goldsmith K, Xu J, Dhar R. The power of customers' mindset. MIT Sloan Management Review. 2010 Sep 1;52(1):19-20.