TY - JOUR
T1 - The Power of Promotion
T2 - Using Social Media to Promote a Radiology Department
AU - Ranginwala, Saad A
AU - Towbin, Alexander J.
N1 - Publisher Copyright:
© 2017 The Association of University Radiologists
PY - 2017/4/1
Y1 - 2017/4/1
N2 - The emergence of social media has provided medical practices with a new means of delivering content to a wide and varied audience. There are a number of different social media channels; however, each allows users to interact with each other, sharing and consuming content in a manner governed by rules unique to the specific social media platform. In this paper, we will introduce several common platforms, describe the advantages and disadvantages of each, and discuss how we have used each platform to connect to a target audience, highlight our department's educational content, and showcase our research.
AB - The emergence of social media has provided medical practices with a new means of delivering content to a wide and varied audience. There are a number of different social media channels; however, each allows users to interact with each other, sharing and consuming content in a manner governed by rules unique to the specific social media platform. In this paper, we will introduce several common platforms, describe the advantages and disadvantages of each, and discuss how we have used each platform to connect to a target audience, highlight our department's educational content, and showcase our research.
UR - http://www.scopus.com/inward/record.url?scp=85008173927&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85008173927&partnerID=8YFLogxK
U2 - 10.1016/j.acra.2016.11.011
DO - 10.1016/j.acra.2016.11.011
M3 - Comment/debate
C2 - 31203949
AN - SCOPUS:85008173927
SN - 1076-6332
VL - 24
SP - 488
EP - 496
JO - Academic radiology
JF - Academic radiology
IS - 4
ER -