The promise of targeted innovation

Marcel Corstjens, Gregory S. Carpenter, Tushmit M. Hasan

Research output: Contribution to journalArticlepeer-review

2 Scopus citations
Original languageEnglish (US)
Pages (from-to)39-44
Number of pages6
JournalMIT Sloan Management Review
Volume60
Issue number2
StatePublished - Dec 2019

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

Cite this