@article{77214c8d87b648279af8fa56dc9c1ca4,
title = "The promise of targeted innovation",
author = "Marcel Corstjens and Carpenter, {Gregory S.} and Hasan, {Tushmit M.}",
note = "Funding Information: We gratefully acknowledge the helpful comments of Prof. Blakeley McShane at Northwestern's Kellogg School of Management. Any errors are ours.",
year = "2019",
month = dec,
language = "English (US)",
volume = "60",
pages = "39--44",
journal = "MIT Sloan Management Review",
issn = "1532-9194",
publisher = "Massachusetts Institute of Technology",
number = "2",
}