The psychology of giving: Small interventions that make a difference

Aparna A. Labroo*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationFlux
Subtitle of host publicationWhat Marketing Managers Need to Navigate the New Environment
PublisherUniversity of Toronto Press
Pages261-279
Number of pages19
ISBN (Electronic)9781442698390
ISBN (Print)9781442644038
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Labroo, A. A. (2012). The psychology of giving: Small interventions that make a difference. In Flux: What Marketing Managers Need to Navigate the New Environment (pp. 261-279). University of Toronto Press.