| Original language | English (US) |
|---|---|
| Title of host publication | Flux |
| Subtitle of host publication | What Marketing Managers Need to Navigate the New Environment |
| Publisher | University of Toronto Press |
| Pages | 261-279 |
| Number of pages | 19 |
| ISBN (Electronic) | 9781442698390 |
| ISBN (Print) | 9781442644038 |
| State | Published - Jan 1 2012 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- General Business, Management and Accounting