The quintessence of strategic management: What you really need to know to survive in business

Philip Kotler*, Roland Berger, Nils Bickhoff

*Corresponding author for this work

Research output: Book/ReportBook

16 Scopus citations

Abstract

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

Original languageEnglish (US)
PublisherSpringer Berlin Heidelberg
Number of pages133
ISBN (Print)9783642145438
DOIs
StatePublished - 2010

ASJC Scopus subject areas

  • General Business, Management and Accounting
  • Economics, Econometrics and Finance(all)

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