The quintessence of strategic management: What you really need to know to survive in business

Philip Kotler; Roland Berger; Nils Bickhoff

doi:10.1007/978-3-642-14544-5

The quintessence of strategic management: What you really need to know to survive in business

Philip Kotler^*, Roland Berger, Nils Bickhoff

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14 Scopus citations

Abstract

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

Original language	English (US)
Publisher	Springer Berlin Heidelberg
Number of pages	133
ISBN (Print)	9783642145438
DOIs	https://doi.org/10.1007/978-3-642-14544-5
State	Published - 2010

ASJC Scopus subject areas

Business, Management and Accounting(all)
Economics, Econometrics and Finance(all)

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abstract = "Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.",

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AB - Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

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The quintessence of strategic management: What you really need to know to survive in business

Abstract

ASJC Scopus subject areas

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