The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors: Meta-analytic evidence and implications

Daniel J. O'Keefe, J. D. Jensen

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationLeveraging consumer psychology for effective health communications: The obesity challenge
EditorsR. Batra, P. A. Keller, V. J. Strecher
Place of PublicationNew York
PublisherME Sharpe
StatePublished - 2011

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