The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors: Meta-analytic evidence and implications

Daniel J. O'Keefe; J. D. Jensen

The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors: Meta-analytic evidence and implications

Communication Studies

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Leveraging consumer psychology for effective health communications: The obesity challenge
Editors	R. Batra, P. A. Keller, V. J. Strecher
Place of Publication	New York
Publisher	ME Sharpe
Pages	171-185
State	Published - 2011

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This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

O'Keefe, Daniel J. ; Jensen, J. D. / The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors: Meta-analytic evidence and implications. Leveraging consumer psychology for effective health communications: The obesity challenge. editor / R. Batra ; P. A. Keller ; V. J. Strecher. New York : ME Sharpe, 2011. pp. 171-185

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title = "The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors: Meta-analytic evidence and implications",

author = "O'Keefe, {Daniel J.} and Jensen, {J. D.}",

year = "2011",

language = "English",

pages = "171--185",

editor = "R. Batra and Keller, {P. A.} and Strecher, {V. J.}",

booktitle = "Leveraging consumer psychology for effective health communications: The obesity challenge",

publisher = "ME Sharpe",

}

The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors: Meta-analytic evidence and implications. / O'Keefe, Daniel J.; Jensen, J. D.
Leveraging consumer psychology for effective health communications: The obesity challenge. ed. / R. Batra; P. A. Keller; V. J. Strecher. New York: ME Sharpe, 2011. p. 171-185.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors: Meta-analytic evidence and implications

AU - O'Keefe, Daniel J.

AU - Jensen, J. D.

PY - 2011

Y1 - 2011

M3 - Chapter

SP - 171

EP - 185

BT - Leveraging consumer psychology for effective health communications: The obesity challenge

A2 - Batra, R.

A2 - Keller, P. A.

A2 - Strecher, V. J.

PB - ME Sharpe

CY - New York

ER -