The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors

Daniel J. O'Keefe*, Jakob D. Jensen

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations
Original languageEnglish (US)
Title of host publicationMeta-analytic evidence and implications
PublisherTaylor and Francis Inc.
Pages171-185
Number of pages15
ISBN (Electronic)9781315702872
ISBN (Print)9780765627179
StatePublished - Jul 17 2015

ASJC Scopus subject areas

  • Computer Science(all)
  • Social Sciences(all)

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