The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors

Daniel J. O'Keefe^*, Jakob D. Jensen

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

4 Scopus citations

Original language	English (US)
Title of host publication	Meta-analytic evidence and implications
Publisher	Taylor and Francis Inc.
Pages	171-185
Number of pages	15
ISBN (Electronic)	9781315702872
ISBN (Print)	9780765627179
State	Published - Jul 17 2015

ASJC Scopus subject areas

This output contributes to the following UN Sustainable Development Goals (SDGs)

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