The Results from the Lifetime Value and Customer Equity Modeling Competition

Edward C. Malthouse

doi:10.1016/j.intmar.2009.04.002

The Results from the Lifetime Value and Customer Equity Modeling Competition

Edward C. Malthouse^*

^*Corresponding author for this work

Integrated Marketing Communications

Research output: Contribution to journal › Editorial › peer-review

13 Scopus citations

Original language	English (US)
Pages (from-to)	272-275
Number of pages	4
Journal	Journal of Interactive Marketing
Volume	23
Issue number	3
DOIs	https://doi.org/10.1016/j.intmar.2009.04.002
State	Published - Aug 1 2009

ASJC Scopus subject areas

Business and International Management
Marketing

Access to Document

10.1016/j.intmar.2009.04.002

Cite this

@article{6969631c399542da9e1d9d32a49bddbe,

title = "The Results from the Lifetime Value and Customer Equity Modeling Competition",

author = "Malthouse, {Edward C.}",

year = "2009",

month = aug,

day = "1",

doi = "10.1016/j.intmar.2009.04.002",

language = "English (US)",

volume = "23",

pages = "272--275",

journal = "Journal of Interactive Marketing",

issn = "1094-9968",

publisher = "SAGE Publications Inc.",

number = "3",

}

TY - JOUR

T1 - The Results from the Lifetime Value and Customer Equity Modeling Competition

AU - Malthouse, Edward C.

PY - 2009/8/1

Y1 - 2009/8/1

UR - http://www.scopus.com/inward/record.url?scp=70149115239&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=70149115239&partnerID=8YFLogxK

U2 - 10.1016/j.intmar.2009.04.002

DO - 10.1016/j.intmar.2009.04.002

M3 - Editorial

AN - SCOPUS:70149115239

SN - 1094-9968

VL - 23

SP - 272

EP - 275

JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

IS - 3

ER -

The Results from the Lifetime Value and Customer Equity Modeling Competition

ASJC Scopus subject areas

Access to Document

Other files and links

Cite this