The Results from the Lifetime Value and Customer Equity Modeling Competition

Edward C. Malthouse*

*Corresponding author for this work

Research output: Contribution to journalEditorial

8 Scopus citations
Original languageEnglish (US)
Pages (from-to)272-275
Number of pages4
JournalJournal of Interactive Marketing
Volume23
Issue number3
DOIs
StatePublished - Aug 1 2009

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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