The right kind of business advocacy

Karen F A Fox, Bobby J. Calder

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

Negative attitudes towards business are not the result of ignorance, as most business advocacy campaigns assume. Rather, declining confidence in business and support for increased regulation occur during economic bad times. Business advocacy campaigns must reflect this fact of American life.

Original languageEnglish (US)
Pages (from-to)7-11
Number of pages5
JournalBusiness Horizons
Volume28
Issue number1
DOIs
StatePublished - Jan 1 1985

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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