The role and development of marketing in today's health care institution.

P. Kotler*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

3 Scopus citations
Original languageEnglish (US)
Pages (from-to)21-24
Number of pages4
JournalHealth Care Strategic Management
Volume3
Issue number1
StatePublished - Jan 1 1985

ASJC Scopus subject areas

  • Medicine(all)

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