The role of culture in advertising humor

Marc G. Weinberger*, Charles S. Gulas, Michelle F. Weinberger

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Developments in Consumer Behaviour
PublisherEdward Elgar Publishing Ltd.
Number of pages35
ISBN (Print)9781849802444
StatePublished - 2012

ASJC Scopus subject areas

  • General Business, Management and Accounting

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