Fingerprint
Dive into the research topics of 'The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Harlan E. Spotts*, Marc G. Weinberger, A. George Assaf, Michelle F. Weinberger
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
11
Scopus
citations