The Role of Power in Consumer Persuasion

Pablo Briñol, Derek Rucker, Richard Petty, Carmen Valle, Alberto Becerra

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)324-325
JournalAdvances in Consumer Research
Volume34
StatePublished - 2007

Cite this

Briñol, P., Rucker, D., Petty, R., Valle, C., & Becerra, A. (2007). The Role of Power in Consumer Persuasion. Advances in Consumer Research, 34, 324-325.