The Role of Power in Consumer Persuasion

Pablo Briñol, Derek Rucker, Richard Petty, Carmen Valle, Alberto Becerra

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	324-325
Journal	Advances in Consumer Research
Volume	34
State	Published - 2007

Cite this

@article{f489208452744248801652f0e241cd85,

title = "The Role of Power in Consumer Persuasion",

author = "Pablo Bri{\~n}ol and Derek Rucker and Richard Petty and Carmen Valle and Alberto Becerra",

year = "2007",

language = "English",

volume = "34",

pages = "324--325",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

}