The role played by the broadening of marketing movement in the history of marketing thought

Research output: Contribution to journal › Review article › peer-review

39 Scopus citations

Original language	English (US)
Pages (from-to)	114-116
Number of pages	3
Journal	Journal of Public Policy and Marketing
Volume	24
Issue number	1
DOIs	https://doi.org/10.1509/jppm.24.1.114.63903
State	Published - 2005

ASJC Scopus subject areas

@article{0cf6b950fe0d4f61b10a50d42253acd3,

title = "The role played by the broadening of marketing movement in the history of marketing thought",

author = "Philip Kotler",

year = "2005",

doi = "10.1509/jppm.24.1.114.63903",

language = "English (US)",

volume = "24",

pages = "114--116",

journal = "Journal of Public Policy and Marketing",

issn = "0743-9156",

publisher = "American Marketing Association",

number = "1",

}

TY - JOUR

T1 - The role played by the broadening of marketing movement in the history of marketing thought

AU - Kotler, Philip

PY - 2005

Y1 - 2005

UR - http://www.scopus.com/inward/record.url?scp=20444457115&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=20444457115&partnerID=8YFLogxK

U2 - 10.1509/jppm.24.1.114.63903

DO - 10.1509/jppm.24.1.114.63903

M3 - Review article

AN - SCOPUS:20444457115

VL - 24

SP - 114

EP - 116

JO - Journal of Public Policy and Marketing

JF - Journal of Public Policy and Marketing

SN - 0743-9156

IS - 1

ER -