The role played by the broadening of marketing movement in the history of marketing thought

Research output: Contribution to journalReview articlepeer-review

39 Scopus citations
Original languageEnglish (US)
Pages (from-to)114-116
Number of pages3
JournalJournal of Public Policy and Marketing
Volume24
Issue number1
DOIs
StatePublished - 2005

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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