The Roles of Modality Richness and Involvement in Shopping Behavior in 3D Virtual Stores

Keyphrases

• Shopping Behavior 100%
• Buying Intention 100%
• 3D Virtual Stores 100%
• Between-subject 50%
• Interaction Effect 50%
• Moderating Role 50%
• Rapid Growth 50%
• Low Involvement 50%
• Online Shopping 50%
• Managerial Implications 50%
• Information Presentation 50%
• Subject Experiment 50%
• Marketing Information 50%
• Electronic Commerce 50%
• Consumer Evaluation 50%
• High-involvement 50%
• 3D Virtual Environment 50%
• Product Involvement 50%
• 3D Virtual Worlds 50%
• E-consumer 50%