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The roles of spokes-avatars' personalities in brand communication in 3D virtual environments
Seunga Jin
, Yongjun Sung
NUQ Communication Program
Research output
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Contribution to journal
›
Article
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peer-review
54
Scopus citations
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Keyphrases
Source Credibility
100%
Brand Communication
100%
3D Virtual Environment
100%
Virtual Environment
50%
Conversation Partners
50%
Fast-growing
50%
Positive Attitude
50%
Retailers
50%
Comparison Experiment
50%
Sense of Presence
50%
Shopping Assistant
50%
Two-group Comparison
50%
Second Life
50%
Source Expertise
50%
Attitude toward Brand
50%
Media Channels
50%
Brand Attitude
50%
Source Trustworthiness
50%
Recommendation Agents
50%
Online Purchase Intention
50%
Partner Recommendation
50%
Computer Science
Virtual Environments
100%
Group Comparison
33%
Shopping Online
33%
Positive Attitude
33%
Social Sciences
Source credibility
100%
Emotions
50%
Psychology
Second Life
100%