The Salience of Relevant Others and Its Effect on Individual and Joint Preferences: An Experimental Investigation

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Original language	English
Pages (from-to)	62-72
Journal	Journal of Consumer Research
Volume	10
State	Published - Jun 1983

Cite this

@article{1c86fa8d57494e90b2c54480f5ce45b8,

title = "The Salience of Relevant Others and Its Effect on Individual and Joint Preferences: An Experimental Investigation",

author = "Lakshman Krishnamurthi",

year = "1983",

month = jun,

language = "English",

volume = "10",

pages = "62--72",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "University of Chicago",

}