Original language | English (US) |
---|---|
Pages (from-to) | 16-17 |
Number of pages | 2 |
Journal | Marketing Research |
Volume | 25 |
Issue number | 3 |
State | Published - Sep 2013 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Don E. Schultz, Varsha Jain
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 16-17 |
Number of pages | 2 |
Journal | Marketing Research |
Volume | 25 |
Issue number | 3 |
State | Published - Sep 2013 |