The same, but different

Don E. Schultz, Varsha Jain

Research output: Contribution to journalArticlepeer-review

2 Scopus citations
Original languageEnglish (US)
Pages (from-to)16-17
Number of pages2
JournalMarketing Research
Volume25
Issue number3
StatePublished - Sep 2013

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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