The same, but different

Don Edward Schultz, Varsha Jain

Research output: Contribution to journalArticle

2 Scopus citations
Original languageEnglish (US)
Pages (from-to)16-17
Number of pages2
JournalMarketing Research
Volume25
Issue number3
StatePublished - Sep 1 2013

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Schultz, D. E., & Jain, V. (2013). The same, but different. Marketing Research, 25(3), 16-17.