The Service-Dominant Logic for Marketing: A Critique

Ravi S. Achrol, Philip Kotler

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
EditorsRobert F. Lusch, Stephen L. Vargo
PublisherM.E. Sharpe
Pages320-333
StatePublished - 2006

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