The Service-Dominant Logic for Marketing: A Critique

Ravi S. Achrol, Philip Kotler

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
EditorsRobert F. Lusch, Stephen L. Vargo
PublisherM.E. Sharpe
Pages320-333
StatePublished - 2006

Cite this

Achrol, R. S., & Kotler, P. (2006). The Service-Dominant Logic for Marketing: A Critique. In R. F. Lusch, & S. L. Vargo (Eds.), The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions (pp. 320-333). M.E. Sharpe.