Original language | English |
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Title of host publication | The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions |
Editors | Robert F. Lusch, Stephen L. Vargo |
Publisher | M.E. Sharpe |
Pages | 320-333 |
State | Published - 2006 |
The Service-Dominant Logic for Marketing: A Critique
Ravi S. Achrol, Philip Kotler
Research output: Chapter in Book/Report/Conference proceeding › Chapter