The Shifting Terrain of Asia’s Television Landscape

Kalyani Chadha, Anandam Kavoori

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Abstract

This chapter revisits the terrain again, justified on the grounds that Asian television landscapes are now more accessible to transborder media flows than ever before, with satellite television service availability and penetration increasing steadily all over the continent, including in countries such as Myanmar, Mongolia and Vietnam that have come to represent the newest frontiers for growth and expansion. Indeed, as things stand, Asian nations that were historically united in their adoption of a fortress-like approach to foreign media inflows now have governments engaging in variable and in many cases, limited degrees of gate-keeping vis-a-vis transnational broadcasting. While both gate-keeping regimes and media markets in Asia have come to be characterized by visible shifts over the past two decades, on the surface at least audience dynamics in Asia appear to have remained comparatively stable, in that large majorities of audiences continue to privilege local and regional content as they did following the introduction of satellite television.

Original languageEnglish (US)
Title of host publicationMedia in Asia
Subtitle of host publicationGlobal, Digital, Gendered and Mobile
PublisherTaylor and Francis
Pages53-65
Number of pages13
ISBN (Electronic)9781000584332
ISBN (Print)9780367653224
DOIs
StatePublished - Jan 1 2022

ASJC Scopus subject areas

  • General Social Sciences

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