The Surprising Power of (a Lack of) Numbers

Jingjing Ma, Neal Joseph Roese

Research output: Contribution to journalArticle


Numbers make life easier, but they may also have a hidden psychological cost. Jingjing Ma and Neal J. Roese show that fewer rewards can be as satisfying as more rewards when the rewards are less countable, and suggest that this countability effect occurs not only in reward distributions but also in marketing promotions and customer loyalty programs.
Original languageEnglish (US)
Pages (from-to)40-42
Number of pages3
JournalThe European Financial Review
StatePublished - Oct 29 2013

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