Numbers make life easier, but they may also have a hidden psychological cost. Jingjing Ma and Neal J. Roese show that fewer rewards can be as satisfying as more rewards when the rewards are less countable, and suggest that this countability effect occurs not only in reward distributions but also in marketing promotions and customer loyalty programs.
|Original language||English (US)|
|Number of pages||3|
|Journal||The European Financial Review|
|State||Published - Oct 29 2013|