The symbolic management of strategic change: Sensegiving via framing and decoupling

Peer C. Fiss*, Edward J. Zajac

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

430 Scopus citations

Abstract

This study develops a symbolic management perspective on strategic change to predict and test the antecedents and consequences of how firms frame strategic change. Using data from a sample of contemporary German corporations, we find support for our predictions that firms (1) use specific framing language that fits better with their divergent stakeholder preferences, (2) use language that decouples espousal and actual implementation of strategic change, and (3) realize positive market responses to institutionally appropriate frames of change.

Original languageEnglish (US)
Pages (from-to)1173-1193
Number of pages21
JournalAcademy of Management Journal
Volume49
Issue number6
DOIs
StatePublished - Dec 2006

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Strategy and Management
  • Management of Technology and Innovation

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