The technological development of candidate web sites:How and why candidates use web innovations

James N Druckman, Martin J. Kifer, Michael Parkin

Research output: Chapter in Book/Report/Conference proceedingChapter

9 Scopus citations

Abstract

The Internet has become a vital resource in American political campaigns. It provides candidates with unmediated and inexpensive access to voters while also offering new technological options for communication and information presentation. Candidates now have the opportunity to create Web sites with features such as multiple media, personalized information, and even two-way communication. While these innovations seem promising, the decision to use them is far from automatic. Candidates must carefully weigh practical and political considerations before incorporating new technologies into their Web sites, because each innovation has advantages and drawbacks.

Original languageEnglish (US)
Title of host publicationPoliticking online
Subtitle of host publicationThe transformation of election campaign communications
PublisherRutgers University Press
Pages21-47
Number of pages27
ISBN (Print)9780813544885
StatePublished - Dec 1 2009

ASJC Scopus subject areas

  • Social Sciences(all)

Fingerprint Dive into the research topics of 'The technological development of candidate web sites:How and why candidates use web innovations'. Together they form a unique fingerprint.

Cite this