The textuality of markets

Ashlee Humphreys*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

Abstract

Although social embeddedness is an important and enduring aspect of markets, markets are also increasingly embedded in text—by which I mean alpha-numeric characters that stand in for phonetic spoken language. In this piece, I explore how text and textual thinking is an important precursor to certain forms of exchange behavior, mediates the market, and impedes or facilitates exchange. Looking at the affordances of text and textuality, I consider the ways that text orients the social practices critical to market exchange through its archival and public nature.

Original languageEnglish (US)
Pages (from-to)304-315
Number of pages12
JournalAMS Review
Volume11
Issue number3-4
DOIs
StatePublished - Dec 2021

Funding

The author would like to thank Bruce Carruthers, Jeffrey Glover, Edward Zajac and two anonymous reviewers for their helpful comments and suggestions. Thanks for your help!

Keywords

  • Affordances
  • Embeddedness
  • Markets
  • Text
  • Textuality

ASJC Scopus subject areas

  • Marketing

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