The Tortoise and the Hare: Exploring Consumers' Preference for Progress Representation in Terms of Velocity or Distance

David Dubois, Derek D. Rucker, Miguel Brendl

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Advances in Consumer Psychology
State	Published - 2009

Cite this

@article{47a2f71df7994bb2b5fe6cc5ba353bbd,

title = "The Tortoise and the Hare: Exploring Consumers' Preference for Progress Representation in Terms of Velocity or Distance",

author = "David Dubois and Rucker, {Derek D.} and Miguel Brendl",

year = "2009",

language = "English",

journal = "Advances in Consumer Psychology",

publisher = "University of Finance and Management",

}