The Usage and Applications of Mobile Apps

Varsha Jain; Vijaymahadev Viswanathan

doi:10.4018/978-1-4666-8239-9.ch100

The Usage and Applications of Mobile Apps

Varsha Jain, Vijaymahadev Viswanathan

Integrated Marketing Communications

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Smartphone use has increased exponentially across all countries; it has become an integral part of people's lives. Application use has been accelerated because apps empower individuals with information and help brands in reducing costs. The world is witnessing a mobile revolution as more than $10 billion is spent on mobile campaigns. In this article, the authors have explained important aspects of usage of mobile apps, apps usage with other media platforms, mobile apps and messaging, mobile apps and gaming, mobile apps and shopping, mobile apps and marketing, mobile apps and researching, mobile apps and advertising, challenges and opportunities of mobile apps, and the future of mobile apps.

Original language	English (US)
Title of host publication	Encyclopedia of Mobile Phone Behavior
Editors	Zheng Yan
Publisher	IGI Global Publishers
Chapter	100
Pages	1242-1255
Number of pages	14
ISBN (Electronic)	9781466682405
ISBN (Print)	9781466682399
DOIs	https://doi.org/10.4018/978-1-4666-8239-9.ch100
State	Published - 2015

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10.4018/978-1-4666-8239-9.ch100

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title = "The Usage and Applications of Mobile Apps",

abstract = "Smartphone use has increased exponentially across all countries; it has become an integral part of people's lives. Application use has been accelerated because apps empower individuals with information and help brands in reducing costs. The world is witnessing a mobile revolution as more than $10 billion is spent on mobile campaigns. In this article, the authors have explained important aspects of usage of mobile apps, apps usage with other media platforms, mobile apps and messaging, mobile apps and gaming, mobile apps and shopping, mobile apps and marketing, mobile apps and researching, mobile apps and advertising, challenges and opportunities of mobile apps, and the future of mobile apps.",

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The Usage and Applications of Mobile Apps

Abstract

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