| Original language | English |
|---|---|
| Pages (from-to) | 31-41 |
| Journal | The Journal of Marketing |
| Volume | 27 |
| State | Published - 1963 |
The Use of Mathematical Models in Marketing
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 31-41 |
| Journal | The Journal of Marketing |
| Volume | 27 |
| State | Published - 1963 |