Original language | English (US) |
---|---|
Pages (from-to) | 41-56 |
Number of pages | 16 |
Journal | Journal of Retail Analytics |
Volume | 1 |
Issue number | 4 |
State | Published - 2014 |
The Use of Multiple Media by Social Media Users
Martin Paul Block, Don Edward Schultz, Vijaymahadev Viswanathan
Research output: Contribution to journal › Article