The Use of Multiple Media by Social Media Users

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@article{d71c5a0d55984207864a97316700bf3c,

title = "The Use of Multiple Media by Social Media Users",

author = "Block, {Martin Paul} and Schultz, {Don Edward} and Vijaymahadev Viswanathan",

note = "http://rac.medill.northwestern.edu/wp-content/uploads/sites/3/2015/03/4Q-2014-Journal.pdf",

year = "2014",

language = "English (US)",

volume = "1",

pages = "41--56",

journal = "Journal of Retail Analytics ",

number = "4",

}

TY - JOUR

T1 - The Use of Multiple Media by Social Media Users

AU - Block, Martin Paul

AU - Schultz, Don Edward

AU - Viswanathan, Vijaymahadev

N1 - http://rac.medill.northwestern.edu/wp-content/uploads/sites/3/2015/03/4Q-2014-Journal.pdf

PY - 2014

Y1 - 2014

M3 - Article

VL - 1

SP - 41

EP - 56

JO - Journal of Retail Analytics

JF - Journal of Retail Analytics

IS - 4

ER -