The Visual Minority Effect on Children's Choice Behavior

Research output: Contribution to journalArticle


Young children choose the minority option (the option that appears fewest times in the choice-set) in food and non-food choice tasks when options are visually different. Adults do not show this tendency. Children also favor grapes over crackers when the grapes become the minority option.
Original languageEnglish (US)
Pages (from-to)628-629
Number of pages2
JournalAdvances in Consumer Research
StatePublished - 2015

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