The World's Champion Marketers: The Japanese

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39 Scopus citations

Original language	English
Pages (from-to)	3-13
Journal	Journal of Business Strategy
Volume	3
DOIs	https://doi.org/10.1108/eb038951
State	Published - 1982

Access to Document

@article{43086d19e066458a99b8f23aa0ab89d4,

title = "The World's Champion Marketers: The Japanese",

author = "Philip Kotler and Liam Fahey",

year = "1982",

doi = "10.1108/eb038951",

language = "English",

volume = "3",

pages = "3--13",

journal = "Journal of Business Strategy",

issn = "0275-6668",

publisher = "Emerald Group Publishing Ltd.",

}