Theories of persuasion

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe SAGE handbook of media processes and effects
Place of PublicationThousand Oaks, CA
PublisherSage
Pages269-282
StatePublished - 2009

Cite this

O'Keefe, D. J. (2009). Theories of persuasion. In The SAGE handbook of media processes and effects (pp. 269-282). Sage.